If there is one thing that the pandemic clearly proved, it’s that every remodeling businesses should have the ability to market to customers using the internet. Customers are searching the web more now than ever before, and there is no sign that the trend will slow down even as the pandemic does.

Whether you are selling exclusively to local customers, or you are ready to expand throughout your state and into the next, now is the time to grow your online presence to increase your sales. Here are 8 strategies to help you increase internet based sales. 

Write Optimized Product Descriptions

Take another look at your product descriptions, even if you are already confident in them. You want to make sure that they clearly convey why customers need your products. 

If you are savvy, you may also want to include some important keywords in the descriptions, as this will make your items easier to find. 

Take Great Product Photos

While you evaluate your product descriptions, look at the photos as well. You want clear photos that make it easy to see your product and any details that customers may want to know. 

Your images should feature your actual product and have thumbnails. For even better results, include both photos and videos. 

Make Landing Pages

You want to start incorporating SEO strategies into your website to help boost your rankings on search engines. A convenient and useful way to do this is via landing pages. 

You can make landing pages for categories of products, subscriptions, or any other goal you have. Just be sure that your landing page is consistent with the keywords and search intent behind them. 

Consider Upselling 

If you can do it well, upselling will deliver a boost to your sales per customer. On average, it drives about 4% more sales just within the customer base you already have. It is easy to incorporate into the checkout process and can come in various forms. 

You can suggest related products, suggest a bundle that includes the product and something else, or offer a warranty. 

Create a Sales Funnel Specific to Your Business

One of the first things you should do with e-commerce is creating your sales funnel. While you can get inspiration online, it will be unique to your business. 

Knowing how long it typically takes to convert a lead into a sale will help you better plan your online marketing efforts. 

Take Advantage of Email Marketing

Email marketing is a great way to reach your target audience and create a more personalized experience. To make the most of email marketing, segment your email list into categories based on the type of content to sell. 

You also want to make sure that not every email pushes a sale. Most of them should provide valuable information as people are more likely to open your emails if they see value in them. 

Use Retargeting

One of those email segments should be to retarget past customers. You already put in the effort to move these customers through your sales funnel successfully, so take advantage of that. 

Getting a repeat customer tends to require less effort than gaining a new one. Incorporate retargeting into your email marketing as well as display ads. 

Work on Building Social Proof

Social proof refers to reviews and testimonials. Having strong social proof dramatically improves the chances of people choosing to buy from you, as they will see that you are an established and reputable company. 

To do this, encourage customers to leave reviews and testimonials on your products. If you can, gather reviews from various websites and directories and share the best ones on your page. 

If you don’t currently have many reviews, encourage customers to leave a review. You can send them a follow-up email reminding them to do so after a purchase. You can even offer an incentive, such as a discount on the next purchase in exchange for a review. 

Go for Growth!

The economy is predicted to make a major comeback, now is the time to set your business up for growth so you can capitalize!