Marketing automation is a term that is thrown around a lot, and can mean lots of different things. Think of it as a way to convert the leads you are getting into closed sales.
Over the past several years we have noticed a recurring theme: our clients were getting lots of leads, but not closing very many of them. Upon further inspection we found out the leads many times weren’t being followed up right away, and the ones that were only received one follow up.
If you want to start generating a ton of closed sales with your remodeling business, you need to have a solid sales strategy and follow up system. Sending a quote out via email and then never following up again is a recipe for a very low closing rate, which can drive up your client acquisition costs, making your profits almost non-existent.
The solution to this is to have a system in place that helps you and your sales team stay on task. Most remodeling businesses spend far too much time trying to decide what to do next; this system solves that issue so your sales force can spend their time on revenue generating activities, like having conversations with clients.
The system also allows you to track the different channels the lead came through, so as to close the loop. This way you know which marketing channels deserve your marketing dollars.
With a solid strategy in place for generating leads, and a system to close those leads, you will be well on your way to having a system which can predictably scale your business.